DaimlerChrysler Malaysia Teaches Kids Road Safety During School-break
Kuala Lumpur, 16 May 2007 – DaimlerChrysler Malaysia is all about mobility and one of
their key goals is to make mobility safer. To move a step closer to their ambitious vision of
‘accident-free driving’, the company has been an active advocate of road safety awareness
for the young, with their global campaign aptly named MobileKids.
Created by DaimlerChrysler to instil the values of road safety awareness and fair play into
children, the multiplayer network, MobileKids fun and games is back for the fourth time and
will be featured at the concourse area of Ikano Power Station, Mutiara Damansara from 23 to
27 May 2007.
“Our MobileKids initiative was developed together with international experts in 2001 to
provide a road-safety platform for kids that is entertaining, commercial-free and most
importantly, relevant. The global campaign is part of the company’s safety initiative to raise
children's awareness on road safety in a light and entertaining manner. Traffic safety,
mobility and fair play are some of the values that the games aim to impart on participants,”
said Michelle Loke, Manager of Corporate Communication, DaimlerChrysler Malaysia Sdn.
Open to children from 7 to 12 years old, the MobileKids roadshow will be equipped with
personal computers, providing both online and offline Mokitown games. There will also be a
life-size board game contest and memory game contest to help participants sharpen their
gaming skills, improve their road safety knowledge and teach them how to be an active and
responsible citizen in the interactive virtual city called Mokitown. There will also be a mini
theatre showing The Nimbols, a specially developed 3D-TV-animation series, clown shows
and face painting among others.
The Mokitown offline game competition is a challenge that educates children about road
safety using fun and entertaining methods. Children will be taught to act responsibly and
react safely in various traffic situations. During the competition, the ‘Mokis’ (name for
Mokitown players) will be required to abide by all the traffic rules and get to school safely.
Each child will be encouraged to take as much time as they needed to complete the task and
the objective is to instil in them that safety is more important than arriving at the destination
before others do.
In addition, the Mokitown memory game will put the children's memory to test on everyday
road signs such as the ‘No Entry’ sign and the ‘No Waiting’ sign. In this section, participants
will be required to match eight pairs of road signs and the winners will be the ones who
successfully matched all the road signs in the quickest time possible. Aside from these two
competitions, the Mokitown colouring contest will also give the children a chance to express
their creativity and polish their artistic skills.
During the roadshow, parents will have a chance to view the Mercedes-Benz R 350L which
offers tremendous versatility combined with athletic performance and the Mercedes-Benz E
280 Avantgarde, the heart of Mercedes-Benz with even more dynamic concept, additional
pioneering innovations and an upgraded standard specification. Along with these two
models on display, the public will also get to view and purchase various Mercedes-Benz
merchandises. To learn more about MobileKids, log on to www.mobilekids.net
About DaimlerChrysler & DaimlerChrysler Malaysia
DaimlerChrysler is unique in the automotive industry: our product portfolio ranges from small
cars to sports cars and luxury sedans; and from versatile vans to heavy duty trucks or
comfortable coaches. DaimlerChrysler’s passenger car brands include Maybach, Mercedes-
Benz, Chrysler, Jeep®, Dodge and smart. Commercial vehicle brands include Mercedes-
Benz, Freightliner, Sterling, Western Star, Setra, Mitsubishi Fuso, Thomas Built Buses and
Orion. The company offers financial and other automotive services through DaimlerChrysler
DaimlerChrysler’s strategy rests on four pillars: excellent products offering outstanding
customer value, leading brands, innovations and technology leadership, and global presence
and networking. With 360,385 employees, DaimlerChrysler achieved revenues of Euro
151.6 billion (approximately RM699 billion) in 2006 and sold 4,748,500 units worldwide.
DaimlerChrysler Malaysia Sdn. Bhd. manages the wholesale distribution of Mercedes-Benz
passenger cars and commercial vehicles, smart passenger cars, Maybach passenger cars,
Mitsubishi Fuso Commercial Vehicles, and spare parts for all four brands in Malaysia, as well
as additional services in the field of software development for global sales solutions and
automotive apprentice training since January 2003.